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This web site had the following in the web site, "GET YOUR OWN ACTIVIO SMART BELT! Youre personal chest belt for both Activio System iPhone and Android." We noticed that the web page stated " THE COMPLETE SOLUTION FOR ALL HEART RATE TRAINING." It also said " The chest belt can be used with all Activio group training systems at the gym and anywhere else with the Activio app for solo training. MYACTIVIO KEEPS TRACK OF ALL YOUR HEART RATE TRAINING. All youre heart rate from the Activio app and the Activio System is automatically synced with www." The header had Activio as the highest ranking optimized keyword. It is followed by myActivio, Sweden, and heart rate traning which isn't as ranked as highly as Activio. The next words myactivio.com uses is fitness. Pulse training was included and will not be seen by web crawlers.